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International Sales in the COVID-19 Era

Staffing and Navigating International Markets May Never be the Same


APAC TEAM is a group of veteran sales guys headquartered in Singapore with direct resources in KL and a web of sales support all over Asia. Let APAC TEAM (www.apac-team.com) be “Your A-TEAM in ASIA.”

The world today looks much different than it did just a few weeks ago and seems to change every day. As I write from my home office in Singapore it strikes me that the “new normal” might look much different from the “old normal.” For the last 20 years I have flown around Asia digging out and closing deals in person. But now in this new environment, where we are wedded to the phone and laptop, Skype, Zoom and other communications technologies, we are still closing deals and getting PO’s.

As we move beyond COVID-19, do we really expect things to go back to the way they were before? Will international salespeople be willing to jump on long transpacific / transatlantic flights for face to face meetings with customers who might not be keen to meet in person? Will national quarantine rules make international travel ineffective? Would sitting in a hotel for 2 weeks before getting out to sell be workable?

Even looking beyond COVID-19, most experts see new virus’ on the horizon so a re-look at how we sell is in order.

APAC TEAM believes the “new normal” will be a blend of the old and the new. Companies will still need representation close to their customers but the interaction will be a mix of phone, email, video streaming and in-person meetings. Long distance flights and long trips might be a thing of the past so having a team of local representation will be key.

APAC TEAM has spent the last 6 years setting up a web of veteran sales professionals around SE Asia that can step in quickly to support our clients locally. The team is staffed by 50+ year old sales vets who have the experience to be quickly and remotely trained and then SELL with confidence. This might be just what businesses supporting Asian opportunities will need – feet on the street ready to run locally. Hire a salesperson in every market or work with APAC TEAM to get off the ground LOCALLY in many countries – an easy decision we believe!

Connect with us to see how we can help you in Asia!!!

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